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This year Cork City Council is promoting Bike to Work Week from May 24th to May 31st 2008 as one of a calendar of initiatives it is undertaking to promote cycling for an EU project called "Trendy Travel". As part of the initiative we are asking employers to help in the distribution of the attached "Bike to Work Week Leaflet" to employees within their organisation via email/paper format as appropriate.
A “Bike to Work Week” is promoted in different countries around the World in May or June. (For a selection of English speaking sites see www.biketoworkweek.org or www.bikeweek.org.uk;) In Denmark they devote a whole month to the “We Bike to Work” Campaign which encouraged 8,000 people to get back to cycling last year!
The aim of the initiative in Cork is to devote one week to promoting more cycling amongst workers in local businesses.
As an employer the benefits of more staff cyacling are:
Employer Benefits:
People who cycle to work regularly are more productive: they arrive at work more alert and less stressed Cycling employees take less time off sick than non-cycling employees less space is required for car parking (financial advantage), cyclists are less likely to be late – cycling journey times are more predictable a pro-cycling company is seen as being a more caring and environmentally aware employerThe employer also profits indirectly from the wider socio-economic and environmental benefits:
Environmental/City Benefits:
Wide ranging benefits of reduced traffic are: More cyclists means less air pollution/noise pollution More cyclists makes our city more attractive to visit More cyclists makes Cork more attractive for investment– lower travel costs.To reap these benefits, please consider the events described below and distribute the information forms amongst your employees/co-workers.